Asphalt Life Articles
Podcast
The Asphalt Life Podcast Replay: First Responders
With inflation driving up the cost of everyday living expenses, many people have been forced to get side hustles to earn extra money. But for two members of the Atlas family, their second jobs — as firefighters — are completely voluntary. In a previous episode of The Asphalt Life Podcast, we talked ...
The Asphalt Life Podcast Replay: Diamond in the Rough
Dan Worstell, an AtlasPRO+™ Diamond contractor, reluctantly got into the roofing business. Holding a degree in construction from LSU, he planned for a coat-and-tie, briefcase-carrying career. Instead, while looking for his dream job, he ended up working for a roofing company. Turns out, he loved it....
The Asphalt Life Podcast Replay: Knock Knock
Some people never seem to figure out what they want to be when they grow up, while others have a clear vision of their career path. Sam Taggart is one of the latter. Born to be an entrepreneur, Sam started his own business selling coupon books door to door when he was only 11 years old. As an adult,...
The Asphalt Life Podcast Replay: ProForce Elite Sales Reps (Part 2)
Atlas Roofing’s ProForce sales reps are the “face” of our company. These women and men work tirelessly with AtlasPRO+™ contractors across the country, providing them the support they need to grow their roofing businesses. The ALP Features Our Elite In the second part of this previous episode of The ...
The Asphalt Life Podcast Replay: ProForce Elite Sales Reps (Part 1)
Our sales reps are a crucial part of the success of Atlas Roofing. As the “face” of the company, these more than 60 men and women across the country work to build relationships with our AtlasPRO+™ contractors, making sure that they have all of the resources they need to build and maintain successful...
The Asphalt Life Podcast Replay: SEO (Part 2)
(Note: Please listen to Part 1 of this episode to learn the best strategies for choosing an SEO vendor.) So, you've selected an SEO vendor — now what? Ethan Petroka, founder of Omega SEO, says you shouldn't consider Google to be a search engine, but a solution engine. The ALP Takes On SEO In the con...
The Asphalt Life Podcast Replay: SEO (Part 1)
Seeking out roofing jobs may not be a priority — or even necessary — during the height of the busy season, however, doing a bit of legwork online ahead of slower periods can help you generate new business when you need it most. One of the best (and relatively easiest) ways to gain opportunities for ...
The Asphalt Life Podcast Replay: Diamond Contractors (Part 2)
Our AtlasPRO+™ Diamond contractors are the definition of loyal. To reach Diamond-level status, contractors must have maintained three consecutive years of Platinum status, which equates to 300 Atlas Signature Select® Roofing System installations, or 30,000 squares of Atlas shingles with Scotchgard™ ...
The Asphalt Life Podcast Replay: Diamond Contractors (Part 1)
The AtlasPRO+™ program allows contractors to achieve ascending status levels, beginning at Silver, followed by Gold, Platinum and, finally, Diamond. To say our Diamond contractors are the definition of loyal is no understatement! To put it into perspective, Diamond level requires that PRO+ contracto...
The Asphalt Life Podcast Replay: Let's Get Physical
With spring fully underway, time is running out to get your beach bod ready for summer! Whether you're a regular worker-outer or a wait-'til-the-last-minute gym hitter-upper, physical fitness not only makes us look better, but becomes more essential to our bodies as we age. It's Time to Pump... You ...
The Asphalt Life Podcast: Episode 40
From hair loss, balding and graying to low testosterone, high blood pressure and a slower metabolism, is there such a thing as aging gracefully? In this guest-packed episode, the gang discusses coming to terms with getting older and some of the things they’re doing to look good and stay healthy from...
The Asphalt Life Podcast: Episode 39
Check out our first podcast takeover! In this episode, guest host and AtlasPRO+™ Platinum contractor Brent Simmons, owner of Restoration Roofing, shares his tips for managing customer expectations. Disclaimer: Views and opinions of our guests do not necessarily reflect the views and opinions of Atla...
The Asphalt Life Podcast: Episode 38
Our listeners may know Dmitry Lipinskiy as the founder of Roofing Insights, but now he’s also heading up a new company called Directorii — an online tool that helps connect contractors with homeowners. In this episode, he talks about the evolution of his career, and he shares five of the top lead ge...
The Asphalt Life Podcast: Episode 37
Our friend Troy Clymer is back for another episode of The Asphalt Life Podcast! This time around, Troy tells us about the “secret sauce” for building partnerships in the industry and why “relationships matter.” The Asphalt Life Podcast - Ep. 37Building Relationships, COO/CFO of Balance Claims The...
The Asphalt Life Podcast: Episode 36
Because we wanted to stay connected to our contractors, sales reps and partners during the COVID-19 quarantine last year, we created Pro Talk with Stan — a weekly video series on Facebook Live. In this episode (from the archives), Stan chatted with Troy Fiveash of 5 Ash Roof Services and Atlas sales...
The Asphalt Life Podcast: Episode 35
In this episode, Derik Kline, CEO of HailTrace, shares his story — which includes getting hooked on The Weather Channel at the age of 5 and becoming a storm chaser at the age of 16 — with Tiara and Josh Eaker, national contractor program manager for Atlas. (Watch the full episode recording above.) D...
The Asphalt Life Podcast: Episode 34
The 2020 quarantine forced us to get creative when it came to staying connected to our contractors, sales reps and partners. To that end, we launched "Pro Talk with Stan" — a weekly video series on Facebook Live, which we also decided to share via The Asphalt Life Podcast. In this episode, Stan was ...
The Asphalt Life Podcast: Episode 33
During Atlas Roofing's 2020 Platinum Contractor Event, our own Stan Bastek, vice president of sales and marketing for Atlas, had an opportunity to sit down for an exclusive interview with Reid Ribble, CEO of the National Roofing Contractors Association. The two discuss Reid's career, which includes...
The Asphalt Life Podcast: Episode 32
Scott Waldman of R&B Roofing and Remodeling joins Tiara for this episode in which the pair discusses customer financing options. Scott covers the pros and cons of the five financing programs his company offers, as well as the good, the bad and the ugly of its marketing efforts. Plus, he shares s...
The Asphalt Life Podcast: Episode 31
In this special episode, Tiara welcomes her Atlas marketing teammates who share their backgrounds, upcoming projects they’re excited about and fun facts about themselves. In addition, they recap the summer of 2020 and what it’s been like living and working through COVID-19. The Asphalt Life Podcast...
The Asphalt Life Podcast: Episode 30
In this episode, Stan and Tiara talk to a couple of people who help protect more than just the roofs in their communities. Kendall Dykes, owner of D6 Roofing Co., and Samantha Stratman, territory sales rep for Atlas, also work as firefighters. Hear why they chose to volunteer as first responders. T...
The Asphalt Life Podcast: Episode 10
In part one of this series, we talked about how to choose an SEO vendor. But what happens after you find one? In this episode, we cover three DIY ways you can leverage SEO on your website. Ethan Petroka, CEO of Omega SEO, joins Tiara and Alex for another great discussion. According to him, you shoul...
The Asphalt Life Podcast: Episode 29
What the heck is supplementing? John Dye, founder of Art of the Supplement and director of marketing for Balance Claims, explains in this episode! The No. 1 golden rule in construction (don’t leave details off estimates) is being broken way more than it should. John details why this happens and how ...
The Asphalt Life Podcast: Episode 28
In this episode, Stan catches up with Derik Kline, CEO of Hail Trace, who explains how his weather-consulting company calculates its annual hail predictions. He also describes meteorology conferences around the world and how hail maps could help foreign markets such as Canada and Australia. And he p...
The Asphalt Life Podcast: Episode 27
In this episode, Stan chats with Michael Gogan, product specialist for CompanyCam, a photo documentation app for contractors. The two sat down together at Topgolf in Atlanta during one of this year’s Highway to Hail events. Michael tells Stan how CompanyCam and Hail Trace came together to create the...
The Asphalt Life Podcast: Episode 26
Because we want to stay connected to our contractors, sales reps and partners during COVID-19, we created Pro Talk with Stan — a weekly video series on Facebook Live. In this episode, Stan chats with Joe McDevitt, Tyson Smith and Scott Karas, followed by special guest Mike Holmes Jr. (Click on the l...
The Asphalt Life Podcast: Episode 25
To help us stay connected during COVID-19, we started Pro Talk with Stan — a weekly Facebook Live series. In this episode, Stan is joined by brothers Ryan and Joe Knippel, and then he catches up with Angel Rios and A.J. Nickol. (Click on the linked names to watch the videos on YouTube.) The Asphalt...
The Asphalt Life Podcast: Episode 24
In this episode, Tiara and Alex talk to Atlas sales rep Brad Bellamy, who explains some ways you can expand your network of contacts and grow your business in 2020. Did you know that only 17% of homeowners make purchase decisions based on price? Learn strategic ways to set your business apart, how t...
The Asphalt Life Podcast: Episode 23
In this episode, Tiara and Alex Dale, regional sales manager for Atlas Roofing, discuss their busy Live, Roof, Play lifestyles. Alex explains his definition of success — “the constant chase of your potential true self” — and shares how podcasts fit into his continuing personal and professional growt...
The Asphalt Life Podcast: Episode 22
In this episode, Troy Clymer, COO/CFO of Balance Claims, joins Tiara in the Atlas Lodge at the 2020 International Roofing Expo (IRE) in Dallas, TX. The two discuss their families and how they find balance (no pun intended!) in the Live, Roof, Play lifestyle. Troy explains how he met his business par...
The Asphalt Life Podcast: Episode 21
Is your business ready for storm season? Jumpstart the year by attending CompanyCam’s Highway to Hail roadshow and network with roofing industry experts who can help your company weather Mother Nature’s worst. In this episode, Tiara Searcy, content and digital marketing manager for Atlas Roofing, si...
The Asphalt Life Podcast: Episode 20
Our Atlas Pro™ Plus Diamond contractors are the lifeblood of who we are. Without them — and all of our loyal contractors — and the homeowners who choose to put our products on their homes, we wouldn’t be here. So as we continue to celebrate these ultimate Asphalt Lifers, we chat with Diamond contrac...
The Asphalt Life Podcast: Episode 17
Atlas Pro™ Diamond contractor Dan Worstell graduated from LSU with a degree in construction. He was supposed to be in a coat and tie, carrying a briefcase. So when he reluctantly took a job with a roofing company while looking for other work, he was embarrassed to tell his friends and family. “As it...
The Asphalt Life Podcast: Episode 19
We’ve got another great webinar to share with you! This time, Tiara talks with our friends at ContractorCoachPro, founder and head coach Jim Johnson and coach Nathan Tebedo. Jim describes how his company helps roofing contractors develop leadership strategies for building successful sales teams and ...
The Asphalt Life Podcast: Episode 18
Our ProForce Elite sales reps proudly personify the “Live, Roof, Play” motto. In the second part of our series highlighting some of our awesome sales team members, Tiara and Alex talk to Bill Taylor and Mike Walker. Bill covers Maryland, Washington D.C. and Northern Virginia. He tells us how he got ...
The Asphalt Life Podcast: Episode 15
Do you explain the “why” to your homeowners? If not, you could be missing out on potential jobs! In this episode, pro contractors Mike Holmes and Mike Holmes Jr. cover this and several other strategies that can help you win with homeowners. The audio comes from the awesome webinar we did with the HG...
The Asphalt Life Podcast: Episode 16
Today, we’re introducing the first of many episodes highlighting some of our most loyal partners — our Diamond contractors, the heart of the Asphalt Life. Atlas Pro™ Diamond status represents three consecutive years at the Platinum level. That means, in three years, a contractor has installed 300 At...
The Asphalt Life Podcast: Episode 14
Click on the large image above to see the full-size gallery, which includes photos from Adam Stanley's lobstering adventures and space shuttle memorabilia and Cathy Acosta's Asphalt Life baby! We love our ProForce Elite sales reps — all 60+ of them! This incredible team of men and women works tirele...
The Asphalt Life Podcast: Episode 13
As summer 2019 winds down, Stan, Tiara and Alex chat about the highlights of the season and look ahead to fall. Everyone’s excited for football, back to school and upcoming events. The gang also discusses Atlas Roofing’s current promotions, which include a chance to win an ultimate Asphalt Life tail...
The Asphalt Life Podcast: Episode 11
In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlighte...
The Asphalt Life Podcast: Episode 12
Whether you know a survivor or have lost someone to it, cancer has touched nearly every one of us. In this very special episode, Stan, Tiara and Paul share how cancer has affected their lives and loved ones. And in honor of Breast Cancer Awareness Month coming up in October, we’re excited to announc...
The Asphalt Life Podcast: Episode 9
Spring has sprung — and so can your sales! In this episode, Stan and Tiara talk to Sam Taggart, founder of D2D, the No. 1 door-to-door sales consulting company in the country. Sam explains how he started his business when he was 11 years old, selling coupon books door to door. And while some may thi...
The Asphalt Life Podcast: Episode 8
In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communica...
The Asphalt Life Podcast: Episode 7
Spring has sprung, and the warmer weather means more business — and more time being active outside. But the physicality of roofing isn’t enough to keep you in tip-top shape. In this episode, Stan and Tiara chat with Walter Romano and Jon Vitolo of RK General Contracting in Dover Plains, NY. Despite ...
The Asphalt Life Podcast: Episode 6
If you’re not maximizing your website’s search engine optimization (SEO) efforts, you could be missing out on countless job opportunities. In this episode, Tiara and Alex talk to Ethan Petroka, founder of Omega SEO, who explains what to look for in an SEO provider. Learn the difference between black...
The Asphalt Life Podcast: Episode 5
Ready to get into the financing game? In this episode, Tiara shares clips of her webinar with Wade Davis, national contractor programs specialist for Atlas Roofing, and Dave Segur, national sales manager at GreenSky, a leading provider of consumer financing. The trio discuss how financing can help r...
The Asphalt Life Podcast: Episode 4
We’re gonna blow your mind — with science! Specifically, the science behind our new Core4® Enhanced Polymer Technology! Stan, Alex and Paul are back for a chat with special guest Hazem Shanab, director of research and development for Atlas. Hazam explains how Atlas has moved beyond SBS with an enhan...
The Asphalt Life Podcast: Episode 3
In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for...
The Asphalt Life Podcast: Episode 2
Stan, Alex, Paul and Tiara recap the 2019 International Roofing Expo (IRE) in Nashville, TN. They discuss some of the highlights of this year’s event, which included talking to countless roofing contractors, distributors and vendors, such as their friends at EagleView, The Catalyst Group, Contractor...
The Asphalt Life Podcast: Episode 1
Welcome to the Asphalt Life Podcast from Atlas Roofing! In our first official episode, meet hosts Stan Bastek, national sales director; Alex Dale, regional sales manager; and Tiara Searcy, marketing and technology specialist. They explain how the podcast will help you, the roofing contractor, grow y...
We're On The Air!
Atlas Roofing is thrilled to announce the launch of the Asphalt Life Podcast! As an extension of the Asphalt Life blog, our new podcast covers the hottest topics in the roofing industry, including business-building and marketing strategies, best practices, training and development, company culture a...